Tijana Pavlov was born in Belgrade, Serbia in 1978. She studied at Design High School in Belgrade, at Academy for Applied Arts and Design, Belgrade, and at the Faculty of Fine Arts at Aristotle University in Thessaloniki. Between 2001 and  2003 she worked for several advertising agencies. In 2003 she started working as an art editor and graphic designer for publishing houses in Belgrade. From 2006 to 2007 she lived in Thessaloniki, Greece, working as a resident on the project Urban Boxes. In 2007 she finished a master program of photography at the Faculty of Applied Arts, Belgrade. The same year she had some experience lecturing graphic design and photography at Metropolitan University. From 2014 to 2017 she did the complete design for the multilingual creative center Dragonello, Vienna. In 2018 she made her first Dragonello children’s fashion collection. Tijana lives and works in Belgrade with husband Rastko and their daughter Iskra.